Email Marketing That Works: Tipsfrom Real Campaigns

Email marketing is an inexpensive yet impactful way to connect with your audience, and there are real-world campaigns that show how effective strategies can yield great results. One of the first steps to success in email marketing is crafting an inviting email subject line because the subject line is usually the first thing the reader sees in an email, so it needs to be clear, catchy, and relatable. Personalization is also important, as emails with personalized subject lines typically receive more open rates (percentages vary based on subject line types). Real campaigns mention the importance of segmentation and personalization as well. Many marketers just send the same email to everybody. Successful marketers send more targeted emails by segmenting or personalizing based on behavior, topics/interest, etc. Personalization and segmentation definitely enable marketers to generate engagement from targeted audiences. For example, when successful marketers send a discount code to loyal customers or send a new subscriber a welcome email series to new subscribers has more significance (and results). Keeping the content of the email clear and concise is yet another best practice that successful marketers follow. It is important for the message of the email to be easy to read and visually attractive, and no more than one goal needed to contribute to the reader engaging with the email message (for example, to click a link, subscribe or purchase). Listing a clear and attractive call-to-action (CTA) (such as a button or a link) will help drive the user's action.